5. Experiment with A/B testing

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Sprout Social YouTube video dashboard. A mouse overlay shows menu options for YouTube cards clicks.
Another YouTube specific hack: select relevant videos for autoplay. Even if you don’t convert a viewer on one video, another video may add more value and convert them. The goal is to continue guiding people along the buyer journey.

As for TikTok, lean on b-roll or transitions. TikTok data also shows videos with a variety of scenes led to a 38% lift in conversion over videos featuring one person selling a product in a continuous shot.

Running a social media experiment, especially A/B testing, is a great way to optimize for conversion because you can pinpoint improvements to iterate on your video content and strategy. Multivariable tests will also india mobile database help you identify opportunities, but don’t get too in the weeds by considering too many variables.

Leverage native YouTube analytics to help you analyze your tests. Or, take your social media analytics reporting a step further with a tool like Sprout. Sprout enables you to run your social tests for all of your YouTube videos in one platform. Along with being able to schedule and publish videos to YouTube, use Sprout to measure, compare and review analytics so you can conduct tests efficiently.

A screenshot of Sprout's YouTube Post Performance Report. The image shows metrics including video views, time watched and engagements.
6. Sharpen your CTAs
It’s common to place a call to action at the end of videos, but sharpen your CTAs with some tweaks. Consider placing your CTAs at a strategic time in the video, such as the intro or middle of the video right after you share a nugget of gold, and analyze how your audience responds.