Breadcrumb navigation supports sorting in two ways: Strengthens internal link architecture: They enable link flow between thematically related pages.
A natural way to include keywords above the fold: This is unlikely to have an impact on highly competitive queries, but it may make sense for long-tail keywords.
The benefit can be measured by measuring the germany phone number data average position and the increase in the number of impressions in Google Search Console . An increased position will of course increase the number of clicks and thus organic sessions.
Breadcrumbs on the web vs. breadcrumbs in schema markup
Breadcrumbs displayed on a page and breadcrumb schema markup are separate things. Just because breadcrumbs are displayed on a page does not mean that breadcrumb schema structured data is present on the page.
The quickest way to see if your site has valid breadcrumb schema markup is to check the breadcrumbs report in Google Search Console. If you see errors, check the BreadcrumbList structured data.
For optimal impact, it is best for both pieces of information to not only exist, but to corroborate each other’s message about the structure of the site. This will further assist Google in contextualizing the content, which in turn will lead to better indexing.
clicks in SERPs and organic sessions
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