Should I invest in this channel too? Does it work? Are we sure thailand business email list that every visit becomes a customer? Here's what you need to know before making your decision and relying on a good online PPC campaign.
What is Pay Per Click, a definition
PPC is an online advertising model that involves the payment of a fee by the advertiser every time a potential customer clicks on the ad. There are three parties involved in this balance:
The user with a need who clicks on the sponsored one.
The owner of the web channel that offers visibility.
To manage everything you need a platform that can create ads based on what is an auction mechanism. In practice, the higher the competition for a certain topic, the higher the expense that the entrepreneur must sustain for each visit. Which he must then try to monetize.
Must read: what is web analytics and what is it used for?
How is a PPC ad made?
Much depends on the platform you choose to create your promotional campaign and the objective you choose . But, generally speaking, a PPC ad consists of a concise, catchy and informative title, a description that is in-depth and convincing, and a link that leads to the landing page.