Then let's say that the average order across

[numberlist]

In this case, 80 times two, which gives us 160k. So 160k is our average revenue from a customer over the lifetime of their relationship with our store But we can't calculate lifetime value on revenue, it has to be calculated on profit.


So let's say our average profit margin is 25% and remember that profit margin is different from profit margin. So in this case, that means our cost for the 160k of goods we sold is 128k. So we're making 32k on 160k of revenue.


So now we know that the customer lifetime lebanon whatsapp number data value is 32k This is the value of a customer to our business. And with this, we can now start leveraging that data. We can work to try to increase that value.


Email marketing, special offers, etc. can really help. value by upselling or even recommending other products. And we can also use this number to help determine our advertising budget.


If a customer is worth 32k to us, how much are we willing to spend to acquire them? Maybe we're willing to spend up to 10k to bring that customer in. So for every 10k we spend, we know we're going to make 22k.