Removing unnecessary internal redirects

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Internal link redirection is a way to redirect an old link to a new one within a website.

It helps maintain a website's SEO value by preventing broken links, 404 errors, and other issues that can hurt a website's search engine rankings.

You can do this by creating a redirect rule in your website's .htaccess file or using a plugin such as Redirection or Yoast SEO.

The problem with the above is that most sri lanka mobile database website owners do not implement redirects correctly, resulting in unnecessary chaining or even looping of redirects.

According to Google, unnecessary server hops and HTML redirects should be avoided because they dilute the flow of authority on your website.

This causes hundreds of milliseconds of extra latency. For this reason, we strongly recommend that webmasters minimize the number and, ideally, eliminate redirects altogether.

Always adjust internal links in your content to reflect the new URL, especially after implementing redirects. Internal redirects slow down your server, add complexity, and annoy users.