Instagram vs. Facebook: Table of Contents

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There are many reasons to open a social media app. You can open it out of habit when you're bored, out of curiosity when you want to see what friends and family are up to, or out of necessity when you're considering a purchase and want to see a product in action.

It's impossible to know what your audience is singapore mobile database searching for every time they log on to Facebook or Instagram, but you can use existing data to create an educated guess - and more engaging content.

Here's what Facebook users typically search for on the platform:

55% follow or research brands and products.
59% follow news and current events.
71% text with friends and family.
64% post or share photos and videos.
Most people go to Facebook to communicate with friends and family, which means you'll want to make sure your business page doesn't feel intrusive - avoid pushing too much sales and focus on conversation.