What is influencer marketing?

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For those who have not yet heard of influencer marketing, it is basically a strategy that consists of building a collaborative relationship between a brand and certain popular opinion leaders with a strong presence on social media . A very effective mechanism for getting the message of brands across to their potential customers, which is here to stay, backed by its good results and return on investment.

Influencer marketing: a successful formula to boost your brand
You've probably heard of the famous Kate Middleton effect : a piece of clothing indonesia mobile database worn by the Duchess of Cambridge or her adorable little ones becomes an object of desire and sells out in less than a week. Well, influencer marketing is version 3.0 of this phenomenon: a product that these online celebrities showcase on their social networks or blogs, a product that increases its sales meteorically. Of course, with the difference that in the second case there is a prior and very lucrative agreement between both parties .

How to close the terms of the agreement?
Once the brand's soul mate has been found and the collaboration has been accepted, it is necessary to clearly define the conditions of the agreement : what the influencer must do and what compensation they will receive in return.