For business profiles, Pinterest added a Shop tab for customers to directly shop from the brand’s profile. This helps increase traffic for the company’s own website. Companies can also design their own photo or video profile cover which helps them communicate their mission and values. HYLETE, with a business profile on Pinterest, can have a shop section to display their products.
HYLETE's business profile page on Pinterest
Run Creative ADs
You can run unique creative ads that submit creative and valuable content, facts and figures, infographics, and other essentials to fulfill customers’ demands. These ads can help you increase your reach and connect you to the new users that could be your buying customers for a lifetime. UGC can also be a part of your paid ads, since they are memorable and people believe they are authentic. These ADs float between $2.00 to $5.00 per thousand impressions that could be beneficial to outspread your brand’s voice and awareness at the same time.
For example, FabFitFun runs ADs on Pinterest, with some featuring UGC and lifestyle photography.
FabFitFun's creative advertisement on Pinterest featuring customer photos with products
Create Value-Added, Non-Promotional Content
There are many ways to educate your followers to convert them into customers. Brands can share faithful tutorials, creative infographics, visual content, written content, and links to additional valuable and educational content. Given that Pinterest is a content channel where people often turn to for inspiration, the content that brands share on Pinterest should be just as engaging and helpful.
For example, Morphe posts UGC of the stunning makeup looks their customers create with Morphe products, and they include a link to the purchase site of the product on the post. The company aims to inspire other Pinterest users who may want to try out similar makeup styles and decide that they want to use the same materials.
Morphe makeup product ad on pinterest
Influencer Marketing
On Pinterest, you can find the top users in your industry whose audience aligns with your brand’s values. By interacting with, sharing content from, and even partnering with trusted accounts on Pinterest can increase your brand awareness and give your brand a competitive edge on this platform.
Pinterest is also making it easier for brands and influencers to ios database collaborate. Influencers can add brands in their Idea Pins, and upon the brand’s approval, a “paid partnership” label will appear. The transparency with these labels establishes trust and helps influencers share their content.
Monitor Future Updates
Pinterest is constantly generating new features that help businesses grow on the platform. For example, Pinterest will soon be releasing Shop the Look ADs for their mobile format. Companies can feature multiple products in one AD. With the ability to tag up to 25 products in an image, customers can interact with more of the brand’s products in a more concise format.
Apply this Advice & Innovate with these Features
Pinterest marketing strategies can do a lot for your business and generate organic leads if you creatively utilize them. These strategy tactics can help you do something larger than life in the digital world. Try out these techniques to witness the powerful ROI’s and beneficial outcomes in a minimal timeframe.