The quality of the contribution is decisive

[suchona.kani.z]

There is no simple answer to the question of what time and what day to share. Our social media specialist Veronika advises carefully testing the habits of the target group and experimenting: "I would recommend that posts copy the daily rhythm of fans. For example, a university student will be connected all the time and the hour may not matter. But a mother of a family will probably join in the evening, when her work is done and the children are already asleep. In general, much more depends on the quality of the content than on the time of day."

How to analyze your target group? There are many options. Use Google Analytics and Facebook data as a starting point, and try user testing or Value Proposition Canvas analysis . Don't hesitate to ask users directly - you business owner database can send them a questionnaire or even call them. But try to be considerate in this case so that the research doesn't bother them.

Users go online to have fun, they expect to find information themselves. A quality post is one that offers entertainment or truly beneficial information . The user will not click on anything else. It is good to avoid misleading descriptions. In this case, companies have no choice but to be self-critical.

The user may then be disappointed and stop clicking. The same applies to email subject lines. After all, Facebook is fighting against this user confusion and is even getting tougher in this fight. In July, it banned editing links when sharing , and now it will also take this option away from marketers within Facebook Ads. So all that remains is to pay attention to the quality of the shared content .

Check how your posts will look after the change. If necessary, tweak your Open Graph meta tags to avoid embarrassing yourself.