How the design website for Glastetik was created

[suchona.kani.z]

Petra from Glastetik contacted us back in December 2017. She was planning how to launch the new brand and, among other things, was also working on the website. Of course, we were not alone in the selection process. We may not have had the best ideas for graphics, but we were the only ones who presented a comprehensive concept for the work . We were also the only ones interested in how the business process should work in the new company. You can see the new website here .

New website from AITOM

What if analyses are not in the budget?!
Unfortunately, honest analytics take time and are therefore not cheap. (But that's nothing if you want quality.) Initially, everyone answered our intrusive questions that "this is not needed in the selection." However, Daniel, our account director, can also be quite stubborn - we insisted on analytics even before the development began .

We had to fly all the way to Belgium to explain why the Czech overseas chinese in europe data website would be so expensive, but it was worth it for us and the client. The new website reflects the brand requirements and needs of the customers that Glastekit wants to address.

By the way, we are preparing a video interview directly with Petra, so you will soon be able to hear it for yourself.

Wireframe, or a few lines that will determine the future of the website
Our UX designer Michal always has the hardest job. He gets a bunch of tables and graphs, then a document with several pages, and has to understand what the client wants from it .

Many clients perceive a wireframe as just a sketch that doesn't actually mean anything. The opposite is true. Michal has the most responsibility on our team. He sketches out how the website will look, how and where the conversion paths will lead, and also suggests some technical functionalities.

Only when there is a wireframe does the graphic designer step in . Very often, he "draws" some text elements differently - he puts them in boxes or simply works with them in a way that conveys the message that a particular element is supposed to convey.