There are many myths about having or not having an email marketing strategy. Some people say that email is an obsolete tool. However, sending mass emails is a trend that has been growing for years and will continue to be of utmost importance for successful marketing. Below we tell you some of the advantages for your company of having an email marketing strategy. Email is an effective communication method. A study carried out by Marketing Dive states that of people prefer to communicate by email, even when social networks are the trend.
Sending an email allows you to modify and chinese singapore phone number list personalize your message based on customer segmentation. This level of personalization is very positive for your campaign, since users cannot stand spam nowadays. Those messages that do not offer anything interesting to them. On the other hand, the number of email accounts continues to grow every year. And as the millennial generation continues to grow in terms of purchasing power, email marketing is becoming even more important to reach them.
In a study, Adobe reported that millennials are the age group most likely to check their email from their bed (), the bathroom (), and even while driving (). Email Marketing Gives Users Greater Control Consumers have much more control over how they consume emails compared to other communication methods. They decide when and where they will read it and also how they will read it, whether from a smartphone, tablet or PC.