Almost of cart abandonment emails are opened and people return to purchase. Why are your customers abandoning the cart in your ecommerce? Before using any email marketing tool, it is important to know the reasons why users are abandoning the cart in your ecommerce. These may be some of the reasons High shipping costs Not ready to buy High cost of the product They save the products to consider the purchase Shipping costs are not specified Email marketing tools benefits of sending cart abandonment emails More than of people who open a cart abandonment email click.
In addition, the average number of purchases chinese overseas australia data made through a cart abandonment email is higher than usual purchases. Reminder If the user is distracted during the purchase or forgets the products they placed in the cart, an email will help remind them of the attractiveness of the products or services you offer. Offers Users look for the best offer and sending them an email with a discount on the product they saw will be an incentive to purchase.
Cheaper Emails are cheaper than an ad and have a higher CTR. What things should you take into account when sending a cart abandonment email? Time and frequency It is extremely important to take time into account when sending a cart abandonment email. It is best to send follow-up emails, this will help you increase your ROI. First email Sending the email minutes after abandoning the cart will help you achieve higher conversions, since the user could still be online, looking for other options.