It also creates a personalized report

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Audience : Armed with all of these digital campaign and platform insights, digitally mature businesses can leverage first-party and third-party data to clearly understand audience segments and their needs across the funnel. Access : Digital media allows marketers to expand reach and target key audiences across channels and ad inventory types, all with the right levels of control. Automation : Companies with greater digital maturity can quickly adjust campaigns and creatives without overloading their teams. They use machine learning to automate processes and detect new trends and opportunities. Measuring digital maturity offers a clearer picture Digital maturity is determined by each company and according to the stage it is in.


Some areas will be more or less mature and the digital marketing manager must set priorities to work on the areas where the greatest impact can be achieved. It is a medium-term path, but one that uk whatsapp number data gradually delivers benefits in a matter of months if priorities are set correctly. Google's Digital Maturity Benchmark tool allows you to identify strengths, weaknesses and gaps through a series of 50 specific questions to analyze where your company is on the digital maturity scale. with suggestions for moving forward on the measurement scale. Understanding where a company fits into this framework allows marketers to better understand what needs to be done to accelerate digital maturity and capture the attention of new digital consumers.