De ser posible, utilizá datos estructurados con el formato de schema.org. Esto ayudará a que Google extraiga información de tu sitio web y que, al cotejarla con los datos del feed, mejore su precisión al promocionar tus productos en los resultados de búsqueda.
Por lo general, tendrás que incluir el título de la página, el precio, la disponibilidad y el ID del producto, la URL correspondiente e imágenes de buena calidad.
El primer paso para empezar con Merchant Center en sí es ingresar a su sitio y registrarte. Para hacerlo, tendrás que proporcionar algunos datos sobre tu tienda web, entre ellos:
La URL de tu e-commerce.
El nombre de tu negocio.
Un país de registro
The second step will be to validate your domain , ukraine telegram data so that Google knows that you are, in fact, the owner of your website. To do this, you will need to go to “Settings” → “Business Information” → “Website”. Then, choose a validation method :
HTML tag . Google will provide you with a code that you will need to paste into the <head> section of your website.
HTML file . Download a validation file from Merchant Center and upload it to your site's root directory.
Google Analytics - If you have an Analytics account , you can use your tracking code to validate your domain.
Once you have chosen the method, click on “Verify” → “Claim URL” .
Once your domain is verified, you can add your data feed to Merchant Center using one of the methods mentioned above. To do so, you will need to click on “Add your products” , choose the country where you want them to be displayed and select the “Create feed” option .
Free listings , which will appear on your customers' screens "organically", will be generated automatically. You can check their status in the "Marketing Method" section.
The last step to get started with Merchant Center is to link your account to Google Ads and set up your Shopping Ads campaigns. That is, if you want to take advantage of this feature.
Now, as you may have noticed, when using e-commerce platforms such as PrestaShop or WordPress, this process has some variations. Let's see, in more detail, how this works.
Information about your physical store (if you have one).
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