Read also: Influencer marketing in

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We have developed a formula that works both ways. Usually we are used to the fact that a brand attracts an influencer to achieve its marketing goals - this is a standard scheme that everyone is used to. But we realized that this formula works the other way around. An influencer, who can be an artist, also has his own product. To strengthen it, he can also attract brands. So let's consider this interaction formula of ours on a specific example.

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Case 1. Senses of Nadezhda Dorofeeva
You may know pop artist Nadia Dorofeeva algeria telegram data and her first Ukrainian-language album, “Senses.” So, where did it all start? It all started with our main tool — a creative idea. What do we mean when we talk about senses? Senses are what comes with us from childhood, what was instilled in us in childhood, what is with us now, what we are looking for and rethinking.

Senses of Nadezhda Dorofeeva

We transferred Nadia's senses, which she embodied in her songs, into visual images and symbols. You can see them on the slide: a flower that symbolizes childish sincerity, like on the wreath in the photo; a feeling that each of us has that moves us; and the energy that allows us to implement cool projects, try new formats, and move on. We reflected these three senses in visual images. You can see one of the senses on the album cover. It all started with an idea, and it was a joint work with Anton Belinsky, where we embodied these three images and senses. By the way, the audio from this video can also be heard in Nadia's album.

So, it all started with the senses and a creative idea. And then collaborations began, which confirms my words: a strong creative idea will definitely find its continuation in cool projects.