Broadcast lists for WhatsApp Business App

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WhatsApp Business offers companies two alternatives:

WhatsApp Business App , which is aimed at small businesses that want to communicate with their customers via WhatsApp
WhatsApp Business API , for medium and large businesses that want to use the platform with multiple users to achieve marketing, sales, and service goals.
whatsapp_business_platformLet's look at the two possibilities in detail.



WhatsApp Business App
The WhatsApp Business app is designed for small businesses, service business owner data or activities that want to communicate with their customers via WhatsApp.
As we said at the beginning, WhatsApp is used by 33 million users in Italy, which is why many companies have already moved to activate a business service, capable of communicating via WhatsApp with their customers.

With WhatsApp Business App, businesses can:

Manage conversations by setting up quick replies and automatic messages
use the app on up to 5 devices (1 smartphone and 4 additional devices such as PC)
Manage WhatsApp Business App also from Meta Business Center
send customers the first message if they have their number, so there is no need to collect informed consent with contact collection form, privacy information and GDPR consents
send unlimited FREE messages in any format (photo, video, link or other)
Businesses must follow WhatsApp's business and corporate policies to avoid spamming their customers, which can lead to them being banned.