1. Photos are making a comeback

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shaownhasan
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Joined: Sun Dec 22, 2024 10:36 am

1. Photos are making a comeback

Post by shaownhasan »

Here are some of the biggest Instagram algorithm changes in 2022:

That’s right, marketers. After leaning hard into video content after the launch of Reels, Instagram announced that they over-indexed on video, and are taking a step back.

Which means photos are getting more love line data than they have in recent years.

That being said, don’t count Reels out. Considering Reels have the highest reach rate of any content on Instagram, video is still extremely important.

Eight of Sprout Social's Instagram Reels where you can see the amount of video views each Reel has, clearly illustrating their wide reach.

2. In-Feed suggestions have increased
You may have noticed more “suggested” posts from accounts you don’t follow in your Feed lately.

The Feed is getting a dash of the Explore page treatment. Suggested posts aren’t ads, but rather posts similar to those from accounts you follow that Instagram thinks you might be interested in.
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