Top TikTok trends to influence your 2023 TikTok strategy

[shaownhasan]

An infographic listing the seven steps for running a social media experiment. The list reads as follows: Formulate a hypothesis, choose the right type of experiment, select the metrics and a network to test, define the duration of the experiment, select your variables and control, conduct the experiment and analyze and share the results.
Good luck on your journey to embracing curiosity and thinking like a scientist—your social strategy will thank you.


TikTok trends move fast. Between viral dances, memes, recipes ig data , hacks and other trends, it’s hard to keep up. Many brands still wonder, “What kind of content should we create on TikTok?”

When creating your TikTok marketing strategy, it’s a good idea to use a mixture of popular TikTok trends as well as some staples that can count as evergreen content. This will help your channel stay relevant and timely.

But in order to keep up with the latest trends, you need to know what they are.

We’ve compiled a list of the top eight TikTok trends we expect to see this year (and beyond). With each example, we dive in and share how you can use these trends in your own TikTok strategy to increase views and engagement.

1. Dance challenges
Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. However, given that TikTok morphed from the lip sync app Musical.ly, it’s no surprise that it still hangs onto its roots. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.