Use behavioral triggers

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A mention on Twitter, an abandoned shopping cart, a form that was visited but not filled out...

Behavioral triggers are a great opportunity to attract clicks.

If you have a good marketing automation tool , it's easy to track your leads ' teacher data actions and send messages at the ideal time.

Knowing the context in which that person is located, it is possible to construct a specific and well-personalized message.

9. Bet on GIFs
While using videos in emails is a bit more complicated (and not yet supported by all email providers), GIFs are a great way to spice up your message with a little action.

For more formal people, GIFs showing the evolution of a graph can be a great attraction to download a new report, for example.

But if your audience allows for a bit of humor and fun, GIFs are a surefire way to go. An excellent idea is to use GIFs from series and music videos that your audience already knows, which makes it easier for them to connect with the message.

Ultimately, the most important thing about GIFs is: never skip filling in the alt text . It helps the email server understand your message, and even if someone can't see it, they'll still be able to understand your text.

10. Use emojis and emoticons
If you know emojis and emoticons, don't waste any time, start using them in your messages right now.

You can use them in the subject line — to stand out in the inbox — or in the body of the email itself — to emphasize the content. The important thing is to be consistent with the topic at hand.

Emoticons, for example, are great for conveying a more casual idea without taking away attention from your CTA.