Why you need a social media calendar template for your team

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Creating a social media posting calendar template also makes your content development and approval process repeatable. A well-constructed template is customizable and scalable so it can change over time for different publishing needs and campaigns.

For example, let’s say you launch a new TikTok account. Even as you add TikTok posts and media to your existing content calendar, it will still be easy to visualize your entire content lineup at a glance.

Once you start using the template, you can even improve how you measure key performance indicators (KPIs). Our downloadable social media calendar template comes complete with space to track awareness and engagement metrics.

Download the template

What to include in a social media content calendar fusion data template
To make your social media content calendar template effective, include each of the following components.

A graphic of a list named "Social media calendar template checklist." The list includes copy and media, date and time, links, networks and accounts, campaigns, collab notes/approval steps, KPIs and key.
Copy and media
Your content is a vital part of your social media content calendar template. Include all versions of a post message–optimized for each network (within character count limits, including platform-specific hashtags and using a platform-appropriate tone).