1996-2017: Sephora launched its flagship store

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The group operated 38 Sephora-branded stores in the Paris region. The chain was founded in 1970 when Boots launched its first store on the Rue de Passy. In September 1993, Shop 8, through Altamir, agreed to pay $61 million for the Sephora chain. The acquisition increased Shop 8's total network to almost 50 stores, while giving the group prime city-centre locations.

After the purchase, Dominique announced the company’s plans to introduce the Mille et Un Parfum format across the chain. All stores and the company were rebranded under Sephora. During the same period, Dominique developed an advanced version of the self-service format, which he later launched under Mille et Un Parfums. The first store was in Val-de-Marne, in the Belle-Epine shopping center.

on the Champs-Élysées. It also developed new, more strategic expansion plans under LVMH. physician data The company acquired the Marie Jeanne Godard chain, grew rapidly, almost immediately, and more than doubled its store count. The Sephora-branded chain added 75 stores and generated revenues of more than $1,271,071,192.68. These revenues gave Sephora 18% control of the French fragrance industry.