Step 5. Upload your cover image

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Step 6. Create your group
Once you’ve completed all these steps, click the “Create” button on the bottom right of the form to complete your group creation.

You will then become the owner of the new group, and you can designate other members as additional owners or group managers.

How are LinkedIn Groups helpful for brands?
The ongoing process of creating and scheduling content designed to business owner data grow and nurture your audience is part of your social media management. LinkedIn Groups are a great place for brands to further this effort. Here’s why.

LinkedIn Groups promote engagement
LinkedIn Groups promote engagement in two major ways. Members who join a group, do so for the express purpose of consuming a particular type of content. Groups also foster community. This is because the questions posed and the insights shared spark conversations among the members of the group. Relationships form out of these conversations.

Responding to posts, questions and comments is a good way to stay engaged and to keep the conversations going and the connections forming. You may also recommend popular posts to other group members once a week. LinkedIn Groups are designed to boost engagement.

LinkedIn Groups help you learn your audience’s pain points
The preferred conversational, question and answer format of Groups lends itself well to discovering the challenges your audience faces. These will show up in their questions and their polls. And don’t underestimate the power of the “Create a Poll” post to engage your audience around a certain topic or question. You can provide up to four responses for poll respondents to choose from. Be sure to post the results, and then discuss them within the group. The insights you gain will be invaluable.