Question and answer sessions with an expert

[shaownhasan]

Fun polls
Customer testimonials and success stories
Features and use cases of your product
Getting started, you can repurpose some of your existing content into nurse database ephemeral content. For example, you can take out highlights from a podcast episode you recently posted and use them to create short, attention-grabbing snippets.

Make sure you incorporate storytelling into your ephemeral content strategy. A string of disjointed content pieces will likely not garner the desired results.

Alternatively, you can use ephemeral content to understand audience interest in other content you’re planning to create. Let’s say you want to create a YouTube video on a particular topic. How do you vet the topic using ephemeral content? You can either ask your audience directly with a poll, or post disappearing content on this topic to test out engagement.

When you’re ready to share the content, think about how frequently should you post ephemeral content. This will depend on the platform and audience. You can discover the best times by looking at the analytics on your social profiles, or using Sprout Social’s viral post technology to determine the best time to post for your audience.

Additionally, leverage a scheduling tool like Sprout to plan and publish Instagram stories and other forms of content ahead of time.

Sprout Social dashboard where a new post window is open next to the content calendar, where scheduled posts appear on each day of the week.
Track content performance
Keep track of the performance to determine the kind of ephemeral content that best resonates with your audience. It’s best to track the performance of each piece of ephemeral content you put out. Try to decipher how you can improve its performance. Here’s what you should find out: