Flywheels come in many different shapes.

[kexej28769@nongnue]

Flywheels come in many forms. It’s not just classic content and SEO that we’re describing here, although I know many of you who watch Whiteboard Friday probably use something similar. But press and PR is a big thing that a lot of people use. I know companies that are built primarily on event marketing, and they have that same flywheel. In advertising, people have found ways to build these, influencer-focused marketing flywheels, and flywheels in community and user-generated content. These are all ways to do that.

Look for friction in your flywheels.
If and when you find friction in your flywheel, belarus number data I did in my early days, then a hack really helps. If you can get a hack to increase reach to the next bar, for example, in my early days, it was all about reaching out to people in the SEO space who were already influential, getting them noticed and helping them grow Moz content. That was the hack I needed. Basically, it was a combination of the Beginner's Guide to SEO and the Search Ranking Factors document, which I've outlined here. But it really helped get to the next bar and get that flywheel spinning the way we wanted it to. So I would urge you to prioritize flywheels over hacks.