How to evaluate an influencer media kit

[shaownhasan]

Content
An influencer’s content really speaks for itself. Seeing real-world examples of post dentist data s is perhaps the best indicator as to whether a creator is a good fit.

Contact information
Take note of where and how an influencer wants to be contacted. Many will have dedicated business email addresses while others might prefer DMs on TikTok or Instagram.

Now, onto the good stuff!

Done right, a media kit can sell the skills and potential of an influencer at a glance.

That said, there are some key details and red flags to watch out for.

Chances are you probably feel confident in knowing how to spot fake influencers. While you shouldn’t assume the worst of an influencer, you have to think about what you want to get out of a partnership. Brands should be mindful when browsing media kits as a result.

Also, consider that the influencer and consumer relationship is changing. Audiences are becoming more sophisticated and what you think is a “good” influencer might be different from what your audience thinks. Just some food for thought!

With that out of the way, let’s dive into the details of how to audit an influencer media kit.