Conclusion: Inclusive in SEO texts

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Even though search terms in the male form have a higher search volume, attention to gender-sensitive formulations is increasing.

In addition, language is a construct created by humans that is constantly evolving. Being able to keep up with this development is what makes good online marketing. This is because you encourage cultural change and are part of social growth. In addition, the legal situation regarding gender neutrality is also evolving . For example, job advertisements must include the gender designation "diverse". Coupled with the General Equal Opportunities Act , it only makes sense to support equal rights in this way.

The use of gender-appropriate language in SEO texts is therefore not only morally but also more than sensible from a marketing perspective. Even if canada whatsapp number data the change may seem daunting at first, there are enough ways to reconcile the topic of gender with SEO. And it's worth it! Because efforts to achieve greater equality are of great importance in times of change.

Although the search engines are currently not sufficiently sensitized to gender-appropriate spelling, the Google algorithm is capable of learning and is prepared for change. So the more gender is used, the sooner Google's algorithm will react and recognize gender-appropriate content - without any loss of traffic or ranking.