Creating a shortlist of influencers

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Negotiating and signing contracts
Sharing a campaign brief, alongside objectives and expectations, and then managing the influencer campaign performance
Maintaining a continued relationship with your freelancers
Influencer marketing tools, like Sprout Social british student data Influencer Marketing (formerly Tagger), can help streamline this process. Below, we’ll go into detail on how to optimize each step.

Create an influencer shortlist to partner with
Learning how to hire an influencer successfully isn’t as simple as partnering with the biggest account you can find. A far more effective strategy is making sure you source influencers with the same target audience as your brand. Check out their profiles, posts and engagement rates.

The Sprout Social Influencer Marketing platform helps you hire influencers that have a high fidelity, matching your brand and campaign needs perfectly.
Once you start finding an influencer make sure some, if not all, of the below metrics match with your business needs. When creating your influencer shortlist, consider using a data-driven solution like Sprout Influencer Marketing so you can easily track each influencer’s account performance. A dedicated platform like Sprout’s allows you to vet influencers, assess their alignment with your brand values and understand their audience demographics–without a bunch of manual research.

As you think about what influencers are right for your brand, watch our video on how to build the best influencer partnerships. These insights will provide a solid understanding that’ll also support you through the later stages of influencer marketing.