Monitoring mentions, tags, comments and interactions

[shaownhasan]

Creating queries based on your business, hashtags and terms relevant to your industry
Assessing all of the above to take action
This action could be something as simple as responding to a post. Or it may involve a bit more complex process of solving a customer’s problem.

Starface uses brand tags and hashtags to find relevant customer content. The following Reel shows how a customer created a DIY bag charm using the brand’s star balm. Starface responds with a chinese student data comment about how smart this is. Even a simple acknowledgment like this is enough to build a strong brand community.

Still from an Instagram Reel created by user @superbloom_co showing a hand holding a pink lip balm by a DIY hook and a response from Starface brand saying "this is so smart bff"
Source

Features such as Instagram’s keyword search and tags can help you dig out content relevant to your brand. Coupled with your comments and brand tags, you have a decent idea of what people are saying about your business.

Two panels showing the Instagram search window for Frank Bod - with the first panel showing account and post results and the second panel showing hashtag suggestions