What do grandfathers sell in teaser ads?

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The character is like the goods. Let's look at the most popular categories: Potency enhancing products. A classic of the genre, where grandfathers usually appear in pairs with grandmothers, trying to tell about secret pills and recipes for long-term relationships. Health products. Who, if not pensioners, should advertise medications that can “give a surge of energy,” allow you to “forget about old age” and “not visit doctors.” Business tips. Mostly about how to make money from berries grown in an ordinary apartment, homemade cheese or drinks.

The Importance of Associations Motivational advertising Kuwait cell phone number list can be even more effective if the image of an elderly man is automatically read, as it is recognizable to most people. Here are some examples: Engineer. Who, if not people from the Soviet Union, are capable of doing everything themselves and giving practical advice. Doctor. An elderly man in a lab coat psychologically inspires more trust, because the older the doctor, the more experienced he is. Folk sage. The concept of "grandfather's method" works here, that is, when something has been tested for centuries and generations, and therefore works.

Sometimes these stable images can be combined for greater advertising effect. For example, a professor of medical sciences can fully confirm the "grandfather's method" for improving potency at any age. Who is this teaser advertising aimed at? Here we should immediately note that we are talking about "teasers" using images of both grandmothers and grandfathers. On the other side of the screen are potential buyers aged 45+, of whom the majority are women, especially in the age group after 70 years. Let's try to group the target audience by age and general characteristics: 45-60 years old.