If you don't set goals and don't write down action plans, you'll have to move by feel. This is bad for everyday life, and even worse for business. In order not to move at random, a company's development strategy and tactics are written down. Using examples, we'll look at the difference between strategy and tactics, and what they have in common. We'll tell you how to define tactics and strategy for business development.
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The terms “strategy” and “tactics” are often confused, but they still have many fundamental differences.
Strategy is a general plan of action that helps achieve the company's long-term goals. It helps us understand what we want to get. In simple terms, strategy sets the vector of development.
Let's say a company sets a goal to become a market leader within five senegal phone number list years. To do this, the team defines its core values and analyzes competitors. The company decides to expand its product range, increase brand awareness, and increase its online presence. This is the company's overall development strategy .
The strategy is developed by the company's executives and top managers, and usually a development plan is drawn up for several years.
Tactics are more specific actions that are needed to implement a long-term strategy. Tactical decisions are usually aimed at achieving short-term goals and are made at a lower level, such as department heads. Tactical steps help coordinate the team's efforts and ensure the implementation of the strategic plan.
In the example above, to implement the strategy, the company would outline the following tactical steps:
Launching a viral advertising campaign on social networks to attract the attention of the target audience.
Participation in exhibitions and conferences, advertising with bloggers to increase brand awareness.
Implementation of a loyalty program for regular customers to encourage repeat purchases.