How to promote your blog
Want to learn more about how to use Content Marketing to grow YOUR business?
Your blog + SEO + Lead Generation = Conversions.
Beyond boosting relevance for SEO – which we’ll talk about in a minute – it’s vital to recognize that blogs are an integral part of your funnel . lead generation and conversions .
Blogging allows you to brand a message to appeal to a specific target audience for your product or service. You need to develop messages that are customer-focused and offer solutions beyond the general text of your website.
For example, a company may offer cybersecurity for medium and small businesses in several markets, and each of those customers may have different individual needs. While you can include good SEO content in the copy on your website, you don’t want to dilute your sales pitch with too much text about the details of “email cleaning,” for example.
On the other hand, a blog is the perfect place to offer specific content for cambodia whatsapp number your markets and niches. With a well-defined content and SEO strategy , you will get free (and permanent) incoming traffic and develop conversion funnels. of leads for your target markets that will help you increase conversions and build a community around your brand.
How to develop a content strategy for blogs
Ask yourself, “What does my customer need to know about what we do or sell?” Your focus, as always, should be on the customer’s needs and not on promoting yourself. There is nothing more attractive or compelling to a potential customer than understanding their problems and how to solve them.
To do this, it's best to plan your blog content with your buyer personas in mind . Each buyer persona is a fictional version of an ideal customer. Part of defining buyer personas is identifying the key business challenges that the persona faces and explaining how your product or service addresses these challenges.
Your content strategy should also include goals to attract organic search traffic. This means looking for keyword opportunities and using best practices when writing posts.
Why buy the product if the content is free?
There's a fear that offering too much free information on a blog will be counterproductive to sales. True; there will always be readers who take your nuggets of wisdom and run off with them without even calling. But remember that that same user probably wasn't going to pay *anyone* for that information. Your blog will continue to attract visitors who want what you're selling, and you'll continue to refine your strategy until you convert your visitors into customers.
Ultimately, what you share on a blog will depend on your business model. You will need to test different approaches and continue to monitor them to get the best business results.
Blogs boost your social media efforts
So you’ve got your great customer-focused, search engine-optimized blog post – now what?
Repurpose that carefully crafted message on Facebook, Linked In, Twitter, etc., and in email. You can continue to share and promote that content over time, as long as the post is relevant. You can even turn that content into gated , downloadable guides for your website. While social media posts are typically a short medium, blogs offer a place to engage your potential customers after they click through. We can even repurpose this article into a downloadable guide and other helpful blog articles.
Unlike newsletters, social media posts, and other “attention-depriving” content, your blog content remains a resource that continues to draw users to your site for weeks, months, and even years. An active, thoughtful blog will be a worthwhile investment of your time.
Eight quick tips for a great blog post
Okay, are you ready to start blogging? Here's a handy checklist of tips for writing a blog post your customers will love:
Make it easy to read: you know why.
SEO-Friendly Headings: Search engines prioritize good blog titles and subheadings (h1, h2, etc.).
Link to your website – Link to other relevant content you’ve created to increase credibility and engagement time. Creating topic clusters with internal links is a key element of successful content marketing .
Link to other websites: Linking to relevant (non-competitive) resources can help your SEO, and citing your sources helps build credibility.
Use custom images: Images add interest, are a conduit to search results, and often increase engagement.
Or, use stock images: A stock image is preferable to no image.
Add meta tags – Take your time to include image tags and meta descriptions , etc.
Include a call to action : Invite the reader to take the next step. This could be downloading a more comprehensive guide on the topic, checking out a product guide, or scheduling a live demo.