A marketer creates an advertising message for each product

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Contextual advertising
This is a paid ad that appears in the top lines of Yandex and Google search engines. You can set up a list of key queries, after entering which your ad will be shown. In addition to text formats, you can use media formats - pictures or videos.

Contextual advertising is primarily used to "capture" customers who are already looking for a specific product. For example, a coffee machine for business. But, just like with SEO, you can use queries from the top of the sales funnel for promotion.


Email Marketing
Email newsletters are an effective way to stay in touch with customers, provide them with useful information and tell them about promotions.

Here are the types of newsletters that are commonly used in business:

welcome letters for new clients;
news about products and services;
invitations to events, including online;
current promotions and special offers;
loyalty program news;
market reviews and industry analytics;
useful materials and recommendations for doing business;
surveys and performance assessment.
Try to personalize your emails and send only what your customers will be qatar phone numbers list really interested in. There is a fine line between email marketing and spam, and you should not cross it.

Social media
Social media is traditionally used to promote products in the B2C market. But in B2B, it can also be very useful.

Most often, companies interact with the audience through official groups in Telegram and VKontakte. This is a good way to maintain relationships and conduct a live dialogue with corporate clients, demonstrate your expertise and share useful content. And with the help of targeting, you can attract new users.