Opening a representative office: difficulties of the first steps

hasibaakterss3309 · Post by **hasibaakterss3309** » Wed Feb 12, 2025 9:08 am

Managing sales in Europe from a Russian office is not a good idea. Working in a new country begins with finding a manager and a suitable office. While finding a place for an office is more of a technical task, choosing a representative in the country is a key and very difficult step. The company finds partners through a well-known network for finding and establishing business contacts. In a few days, it is possible to collect up to 300 resumes of potential candidates. The regional manager is responsible for opening the company, finding a warehouse, delivering and clearing goods through customs, displaying and subsequent operational activities. Hiring local staff is the best option. People speak the language, are familiar with the local business culture and fit into the context more easily. The business environment perceives them as one of its own.

Levenhuk Stores.png

Posting job advertisements, interviews, hiring, latvia mobile database and legal registration of the company can take up to two months.

Once the staff is formed and trained, you can begin searching for dealers and direct sales.

Levenhuk entered the European and American markets gradually, forming a network of its own offices, stores, dealers and warehouses. The first foreign offices and warehouses appeared in Kiev and Prague. This allowed the company's products to be brought closer to customers and to increase the supply of optical equipment both to the CIS countries and to the countries of Eastern Europe. The following year, offices were opened in Poland, Canada and the USA. Over the next few years, the network expanded to the CIS, Eastern and Western Europe, and Southeast Asia. Opening an office/warehouse division cost approximately $80,000.

The company looked for dealers in three key areas: marketplaces (Mall.cz, Alza.cz, Emag.hu, Edigital.hu, Mediaexpert.pl, etc.), regular online stores with equipment, and specialized retailers that have been dealing with optics for a long time.