Sustainability and ethical practices: Growing consumer demand for sustainable and

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Adidas options
Growing Global Sportswear Market: The increasing adoption of fitness and sports activities globally provides an opportunity for Adidas to expand its market presence;
E-commerce Expansion: The rise of online shopping creates opportunities for Adidas to reach a broader customer base, provide personalized recommendations and gain insights through data analytics;
environmentally friendly products provides Adidas with an opportunity to develop innovative solutions truemoney data and enhance its brand image;
Collaborations and Partnerships: Adidas can leverage partnerships with fashion designers, streetwear brands and influencers to create unique and trendsetting collections that appeal to a wider audience .
Adidas Threats
Intense competition: Adidas faces competition from global sportswear giants such as Nike and Under Armour, as well as local brands, which could impact market share and profitability;
Economic factors: Economic fluctuations, exchange rates and changes in consumer spending patterns may affect Adidas' sales and profitability.