Live commerce brings a number of benefits

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Instead of simply seeing product images and descriptions on a website, consumers can see the product in use. Another advantage is the ability to ask questions and get immediate answers, which builds more trust and increases the likelihood of conversion.

Live commerce initially took off in China, where platforms like Alibaba's Taobao Live became moneymakers.

However, the trend quickly spread to netherlands cell phone number list other parts of the world. Today, live commerce is considered one of the most effective ways to sell products online.

Advantages of live commerce
making it an extremely attractive strategy for both brands and consumers.

Here are some of the main advantages:

Real-time interaction
One of the biggest advantages of live commerce is the possibility of immediate interaction between sellers and consumers. During the broadcast, viewers can ask questions, request specific demonstrations and even give their opinion on the products.

This interaction creates a more personalized experience and increases consumer confidence in the brand and the products presented.