How was marketing done in the beginning?

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Following the emergence of television in 1967, one of the fathers of marketing, Philip Kotler , appeared on the scene with his book Marketing Management.

In 1985, a few years after the appearance of the first personal computer, AMA redefined marketing as " the process of planning and executing the conception, pricing, communication, and distribution of ideas, products, and services to create exchanges that satisfy individual and organizational objectives."

At the end of the century, the Internet emerged, and with it one of the most momentous changes in investor data the history of humanity.

The exchange of information in an unprecedented way led to changes in people's consumption habits and, consequently, in companies' marketing methodology.


It took great inventions during the Industrial Revolution, such as the printing press, to make the mass publication of information possible and allow people to learn about topics beyond what they heard from other people .

The mass production of articles allowed people to access information, which, although at first it was a luxury, became more affordable thanks to market diversification.

Radio and television as mass media led to the study of demographic characteristics of the public, a marketing action used today.

The appearance of the telephone in the 1970s brought about what we know as telemarketing, a practice still in force today, loved and hated by many.

We could name other ways of doing marketing decades ago, but it was the Internet that marked a before and after in the practice of marketing actions.