Number of potential customers
Potential customers are those who respond or show interest in the products and services of the business after the marketing campaign. They are considered potential customers because they lithuania cell phone number list have the ability to convince to buy. The quantity and quality of this audience is one of the indicators of the effectiveness of content marketing activities.
How to measure the effectiveness of content marketing that cannot be ignored
Content marketing is customer-centric, so content must meet the following requirements:
Really useful content
People use search engines to find information that will answer their questions. If a website cannot answer their questions, they will naturally go to another website.
Therefore, if you want to keep people on your business website , the content needs to meet the following requirements: Accurate, up-to-date, and clearly presented.
Unique content
Search engines rank unique content higher in search results. Moreover, to make your information attractive and stand out from the crowd of similar content, it must be truly unique and more creative than your competitors.