Marketing Campaigns and 8M

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Meetic, the online dating platform, is promoting profiles of famous women who made history, such as Frida Kahlo and Virginia Woolf, in its #WomenYouShouldMeet campaign.
Lastly, #YoPongoMisReglas by Intimina seeks to normalise the dialogue about menstruation and fight the taboo that still surrounds it. These campaigns are examples of how companies can use marketing to support gender equality and raise awareness about important issues in society.
Adapting to the paradigm shift
Let's take Barbie as an example in 2016: the famous Mattel doll created a campaign where several girls could be seen criticizing the lack of female roles such as astronauts, scientists or presidents. Don't indonesia mobile database you find it ironic that these same companies that have used and manipulated the image of women to sell their products for decades, are now trying to adapt to a world in which feminism is increasingly important? Why did it take them so long to realize that women are more than just objects?

From the image of the “perfect housewife” to the “sexy and attractive woman”, advertising campaigns have used the image of women to sell all kinds of products, from dolls, food to clothing and cleaning products.

However, it was only recently that these same industries realized that the world had changed and that feminism was taking an increasingly important role in society. And then, as if by magic, they began to change their advertising campaigns to show a more inclusive and feminist message.

“ ̶¡̶F̶e̶l̶i̶z̶ ̶d̶í̶a̶ ̶d̶e̶ ̶l̶a̶ ̶m̶u̶j̶e̶r̶!̶”
Happiness is overrated. With the advances in society, some of us have come to understand that the joy that comes from drinking beer is not as advertised and that there is not as much sensuality in smoking a cigarette as the old Marlboro ads would have us believe. The same thing happened with “Happy Day.”

In this case, we will specifically refer to the uncomfortable phrase “Happy Women’s Day”: Is it really something we should continue doing.