Social media profiles, even if they are not active yet. The important thing now is to have them identified.
Photos of the headquarters and staff, with file names related to the business and its activity.
The only information you may not have on hand is the latitude and longitude of your address, but it is very easy to obtain.
Go to Google Maps and type in your full address.
Right-click on the mark that Google Maps displays over the address you entered and select the “What's here?” option from the context menu:
Local SEO Action Plan - Google Maps Coordinates
Google Maps then displays a pop-up box that includes the latitude and longitude, in that order:
Local SEO Action Plan - Google Maps Latitude and Longitude
You will understand the importance of having this file and all this information when we see the action plan, when we enter data about our company on several occasions.
Consistency in information about us is essential in Local SEO, not only so that Google can identify and locate us, but also to prevent users from obtaining incorrect or incomplete information that confuses them or discourages them from choosing us.
If we have this form thought out and prepared in advance, we do not depend on our memory to fill out profiles in various directories or social networks.
In this simple way, we ensure that the information i philippine area code s as correct, complete and consistent as possible.
Of course, the content of the NAP or this sheet is not set in stone.
We must reflect any changes or updates to our activity and, when we do, we must also update our profiles on all the sites where we have registered.
To help us with this task, we have online tools that track and record the NAPs of multiple websites, such as WhiteSpark , which show us in a list all the references related to a NAP:
Local SEO Action Plan - NAP References
From this list we can access each website that contains a reference to our NAP and, if it can be modified (for example, when it is a business directory), we can do so on the fly.
In these cases, we can do the update process automatically using another online tool, Yext :
Local SEO Action Plan - NAP Registration
However, when the NAP reference is on a website that we cannot modify (for example, on a page where someone mentions or references our services), we will have to contact the owner to correct it.
We can also use these tools to analyze our competitors' NAP references.
Of course, we cannot modify them, but they can give us important information to improve our positioning and register our NAP on more websites.