Take spoken keywords, for example. These are likely to be used while driving, as people need hands-free communication. Spoken queries tend to be more conversational and are often phrased as questions.
When it comes to local keyword searches vs informational keyword searches, it’s all about user intent. Users seeking local information will enter some geographic indicator, such as a city or neighborhood. Informational searches are less likely to have a geographic indicator.
Finally, not every keyword has to be perfect – sometimes, entering a misspelled keyword can actually help increase traffic. Keyword research tools will often suggest neighboring keywords that are similar, but not identical, to the correctly spelled word or phrase.
SERPs allow you to see which websites are ranking well. SERPs georgia mobile database change every day, and it’s important to track them using tools like Semrush.
You can check SERP results based on details like geographic location and device used. Some SERP analysis tools even let you check results on iOS and Android devices.
Understanding mobile SERPs is also a practical way to better understand those valuable micro-moments mentioned above.
Micro-moments indicate user intent, and SERP behavior can help reveal that. For example, let’s say a user is searching for local services or products. The SERP might show a local map pack among the results. However, if the user is searching for information, the SERP might show a quick answer box.