Social listening
Leverage SEO
Review in-house data
Experimenr apex usa whatsapp number t with content
A/B testing
Ask your customers
Track competitors
DMI Insider Tip: Listening to your customers through social channels is one of the easiest and most effective ways to connect with them, as well as with your competitors and others you’d never thought of following. Learn more in our comprehensive guide to social listening.
4. Use the content marketing funnel to drive sales
Content marketing can have a huge impact on the customer journey. The McKinsey model shows the four stages in a loop as people decide on a purchas
e.
McKinsey customer journey model
At each stage of the journey, you should use different channels and content: