For example: If you’re a car mechanic, “why doesn’t my air conditioner work” is a more relevant long-tail keyword than “how to become a car mechanic” — even though the latter is an exact match term.
The first is what potential customers would search for. The latter is likely to be searched by students who don’t need the services that a mechanic provides, so there’s no point in targeting it on your website.
You can find this out by looking at what Google already thinks the keywords mean and the companies behind each position.
Search for your long-tail keyword and analyze its top results.
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These three organic search results are from home tunisia mobile database service companies that provide this service.
How to use long-tail keywords
You’ve whittled down your list of long-tail keywords and are confident that your ideal visitors are searching for them.
The next step is to use them on your website. This tells Google that you are talking about something related to the long-tail keyword, increasing your chances of ranking for it.
Tip: Never try to artificially use these keywords in your content just to rank for them. Google is smart enough to figure it out. Instead of keyword stuffing, write the best content on the topic and write naturally.
Use your focus keyword wisely in major elements like titles, headings, paragraphs, alt text, but don’t forget common sense. If you’re focusing on a super long-tail keyword like “best content management system for small business,” it’s unnatural to use it 5x in a short blog post.