Expert tip: Be honest about how your customer data is being used and give customers more control over their information. Look at the value you give to customers for their data and see if it’s enough. And keep u whatsapp russian number p to date on what’s happening in data privacy regulations.
According to PWC’s Global Consumer Insights Pulse Survey, more than 70% of customers said that they were willing to pay more for sustainably-produced goods. This positive trend enables customers to use their purchase power to align with their social concerns, and it offers companies pricing power for a product or service that addresses these concerns.
Study on consumers willing to pay more for sustainable goods
"Sustainability is increasingly coming to prominence in people's decision-making,” says Fitzpatrick. “What does this company do in terms of sustainability? What's their strategy? Customers don't want to support a company that's doing bad things to the environment, no matter how much they want their product.”
Expert tip: Audit your product or service lifecycle to determine sustainability and focus on areas where you can improve, reach out to your customers to see what you could do better, and review your corporate social responsibility strategy.