Change the look of all digital surfaces to match your release imagery and title (including sharing the pre-save/pre-order link in bios, posts, and CRM).
Submit your release to the Spotify For Artists platform to promote the potential of algorithmic playlists.
3 weeks before launch
Find a media partner to debut the launch.
Get influencers, friends, family, fans and colleagues to share it.
Update your marketing drivers form germany phone number with any new “focuses” you have prepared.
2 weeks before the release date
Start pre-order/pre-sale campaign – Create a support ticket to get the launch links from partners.
Keep sharing.
Explore a little more…
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Launch week
Premiere the release on your partner's website, radio station, YouTube channel, etc.
Host a listening party, launch show, etc.
Release day!
Share it on ALL social media and CRMs – don’t be shy about sending CTAs to fans to stream or download it.
Please share any DSP pickups and other support, be sure to tag and thank anyone who supported/featured the release.
Repost comments from fans.
And then? The routine doesn't end here. Here's what to do now...
After the launch
Run CTA/UGC campaigns with an incentive for fans.
Promote it on social media.
Social media offers an easy and effective way to promote your latest track. To do this, start by creating a strategy tailored to your goals and target audience. Next, you can engage with your followers by posting your song on Reels, Stories, TikTok's, and any other places your fans frequent. You can also collaborate with other artists to further expand your reach. Remember to use relevant hashtags, create visually appealing content, and consider running targeted ads for increased exposure. Finally, always encourage your fans to generate content. Ask them to tag you in their own posts with your song, and get permission to repost it on your own profile.