Person making a payment using their mobile phone
By user experience focused on online stores we understand all the stages of the Customer Journey , that is, all the steps that the user takes from when they first enter the website until they have become our customer and have interacted with our product.
A positive experience on our website can lead users to buy taiwan cell phone number our products, trust us, and establish long-lasting relationships with our brand. Similarly, if a user has a frustrating or confusing UX experience, this can lead them to opt for other competing options.
According to the 2023 Ecommerce Europe Annual Report, 95% of Spaniards use the internet and, within that group, 76% are digital buyers. According to the same study, the biggest barriers to making an online purchase for the user are the lack of trust in the brand and the website. This means that having a good ecommerce for our business is especially important.
8 ways to ensure an exceptional user experience
Attractive design and intuitive navigation
This first step is the foundation of every user experience. Customers need to be able to easily find what they are looking for. A clean design with attractive elements helps provide our customers with a positive browsing and shopping experience. The more intuitive the navigation, the better users will understand the structure of the website and the easier it will be for them to navigate within it.
Mobile optimization
With the increasing use of smartphones for online shopping, it is crucial to ensure that your e-commerce site is optimized for these types of devices. Responsive design makes navigation easier for the user and increases the possibility of conversion from their phone.
Currently, 55% of online traffic worldwide comes from mobile devices, and this trend has been increasing over the last few years.