Understanding Your Digital Marketing Strategy
The bottom line with any digital marketing campaign or tactic is to stay aligned with your core purpose, not just your product. Focus on benefits, address customer's real needs, and understand what makes them tick.
You should also stay on top of which social trends affect various demographics (for example, the global economic crisis). Remember it's your job to ‘follow’ the customer and not the other way around.
Become a Strategic Digital Marketer
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