On Thursday, the radio usage figures for the second half of 2019 were published. Radio SRF Virus suffered a real setback, losing over 30,000 listeners within a year. The same goes for Energy Zurich (minus 33,000). The private station had to make way for Radio 24 on the throne ( persoenlich.com reported ). "Young people just don't wear watches anymore," joked SRF business editor Klaus Bonanomi on Twitter.
Even though he added a few smileys to lebanon rcs data his tweet, Bonanomi may not be wrong. The dial gauges from Mediapulse are not particularly pretty. Young people in particular would be reluctant to wear one of these on their wrists every day. Industry representatives suspect that another reason for the decline in listeners at stations with predominantly young listeners is the zeitgeist: young people listen to the radio on their smartphones - and wear headphones. Even if they were to get used to a dial gauge, measuring it using audio matching would simply be impossible.
Since 2001, so-called audio matching technology has been used to measure live radio usage. Audio sequences are recorded using a clock and compared with a reference database. In 2018, the radio measurement system was completely renewed . New features include a denser data basis thanks to a larger sample, longer observation times and continuous data transmission. Clocks, called Mediawatch, remain as a measuring instrument.