Corona has hit us like a bomb. We are still at the beginning of the crisis, in a state of shock, so to speak. We are in the first phase in which sensible and, above all, pragmatically implementable solutions are required. Emergency aid, so to speak. Tactical budget shifts to highly relevant products, a more digital and in-home-oriented media mix and maximum flexibility are required. Concise messages, in the right place at the right time.
Virtual Engagement
The second phase is the next few israel rcs data weeks, a time that will be characterized by Corona-related home working and social distancing.
For some, the second phase has already begun. People have gotten used to the new everyday life, home office and family run through the day more or less harmoniously, and in-house entertainment delights young and old. Virtual engagement is the order of the day.
Entertainment and services at a distance. Bank counters are partly closed and streaming services are suddenly gaining new relevance. People who have never bought products online are discovering online shopping. This is an opportunity for brands to present themselves in a new and virtual way. Speed is required. Ideas need to be implemented quickly, in the spirit of 80 percent of the output in 20 percent of the time. Society currently has no claim to perfection.