Nothing other than a new self-image. The CMO and his colleagues are no longer the sole "guardians of the experience"; customer obsession becomes the guiding principle for the actions of the entire management team. Does this mean that the CMO disappears into insignificance? No, but in the BX the role of marketing is being redefined by 180 cambodia rcs data degrees. Instead of "making people want things" it will now be "making things people want". But this is only possible if the CMOs bring an understanding of the customer and their concerns to all departments of the company, live customer obsession and get the entire management team to agree to it.
It is clear to me that the best CMOs will have little contact with traditional marketing in the future; instead, they will be in demand as "Chief Collaboration Officers". The opportunities for CMOs and marketing departments in the new year are therefore excellent - but the study mentioned above also says that while eight out of ten CEOs have already internalized the need to radically rethink and put the customer at the center, only four out of ten CMOs have done so.
Hence my New Year's appeal: Dear CMOs, pull yourself together in 2021 and be at the forefront of shaping the change to the Business of Experience! It's worth it. For your customers and therefore also for your company - and for yourself.