Microsoft Advertising Bing Ads

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SEO (organic search) clicks are free.
With PPC, you can generate traffic from search engines very quickly, whereas organic ranking usually takes time.
But in reality, the two channels are not competitors. They are both part of a much broader digital marketing mix, and they can, and even must, work together effectively to ensure online success.

Where possible, avoid comparing these two channels and consider them as essential elements of your digital growth.

Top PPC Platforms
For PPC, one or both of two main platforms are typically used: Google Ads and Bing Ads.

Let’s take a look at these ad platforms, and others you might consider using.

Google Ads
Google Ads (formerly known as Google AdWords) is the hong kong telegram number database advertising platform that allows you to run search and shopping ads on Google, video ads on YouTube, Gmail ads, and display ads on the Google Display Network (GDN).

It is by far the most popular PPC platform, and it offers a wealth of opportunities for almost any business to succeed on this channel.

google ads
Bing Ads, also known as Microsoft Advertising, works similarly to Google Ads. It allows you to run ads on Bing, as well as Yahoo and AOL.

From a management perspective, both platforms are very similar; the main difference is market size and potential reach.

It is estimated that in June 2020, Google's market share in France was 91.55%, Bing's 3.97% and Yahoo's 1.34%.